You seldom have a second chance to make a first good impression, especially in a highly competitive field like web hosting. Attracting potential customers to your website is tricky; however, to capture their attention once they click on it, you must provide them with something more interesting than your social media, emails, or search results pages. In addition, this has to be done in a jiffy. Too much pressure, right?
The landing page steps in at this point in the process.
Having effective landing pages can make a significant difference in the success of your reseller hosting business. The difference between a good landing page and an average one is that the former will convert an interested visitor into a buyer. At the same time, the latter will save your first marketing expenditure if best practices are followed. After purchasing a plan from a reputable reseller web hosting provider and marketing for it, you would prefer to avoid wasting the money by letting it go down the toilet.
In the following blog, we will discuss the elements of creating a successful business landing page and offer advice on attracting users with exceptional conversions.
Now, what exactly is a landing page?
A landing page is a page on your website that, unlike the home page, typically has content distinct from that on the product page.
In addition to being independent, it is committed to a specific marketing strategy with a well-defined objective. In most cases, hosting a reseller product aims to encourage others to sign up for a corresponding hosting account. After getting your account, you can read about how to resell hosting products here.
You may believe that a landing page is a typical product page, but it is not. If your visitors are interested in signing up for your hosting service, a product page lets them view these services. In contrast to product pages, which are typically more general, landing pages are designed to be specific, meaningful, and audience-oriented.
Please allow us to elaborate on the precise meaning of this.
In a perfect scenario, a customer’s journey starts with the customer clicking on an advertisement, viewing a post on social media, or looking at the results of a search engine. As a result, visitors “Land” on a single landing page that leads them to the subsequent stage of their customer journey, which includes information on the product/offering, contact information, and other details.
On most websites, goals are typically communicated as a prominent call to action (CTA) on the page. When visitors respond favorably to the call to action (CTA), we say that they have been converted successfully. In a conversion engine, the landing page contains all the necessary components to maximize the likelihood of a visitor converting into a customer.
How does the landing page achieve its desired results?
Three essential components go into making a landing page successful. To begin with, it –
- Responds to clearly defined audience interests,
- Emphasize how your product can benefit your customers and
- You can boost conversion rates by optimizing outcomes over time with this tool
These qualities deserve a more in-depth examination, so let’s begin.
a) Pay Special Attention to a Specific Segment of your Audience
Successful marketing efforts are classified according to several different factors. As a reseller hosting provider, you can divide your market into several segments according to the usage of your host, such as WordPress blogs, corporate websites, or photo collections.
Each segment has needs and interests and has many promotional messaging and content marketing options. Landing pages are subject to the same rules.
If you compare a landing page to a typical product page, this is one of the most significant contrasts between the two. On the product page, the product is presented in the usual fashion; however, the ideal landing page is advertised in a manner that is focused on the relevant target group. For instance, you could use Facebook to promote a post geared toward photographers. The link to a landing page explaining why the service is suitable for hosting your image collection is included.
b) Make features, advantages, and benefits the primary focus
Imagine this: Why do prospective customers need to select a hosting service above what competitors offer?
If prospective customers choose technical reasons, server specifications are a standard answer, yet most individuals are convinced that the benefits are more important than the features. For this segment, segment 1 Gigabit per second with a redundant bandwidth is a huge advantage, which can become a reason to choose a hosting facilitator.
However, for an online retailer, having a host that is not only highly dependable but also provides low latency and a quick shopping experience is a significant advantage.
c) Can be tailored and optimized over time
The initial version of the landing page will unlikely be better. Therefore, the most successful landing pages are the ones that are the product of testing and repetition. If you want to observe an increase in conversions, make some adjustments and test them with real visitors. If conversions increase, the newest version will replace the previous one.
Split tests, also known as A/B and multivariate testing, allow website owners to enhance the conversion rates of landing pages over time. Google Optimise, Optimizely, and Unbounce are just a few of the many services available to assist website owners in testing and optimizing their landing pages.
What is the structure of a landing page for a reseller hosting service, and how does it look?
Assuming that we have a general understanding of the characteristics of a remarkable landing page, let’s move on to something more particular. Here are the six primary elements of a landing page with a high conversion rate:
1. Straightforward layout:
Although the landing page is a component of your website, it does not require incorporating all design elements and functions. It must be concise and concentrated, and each graphic and textual element must support the conversion objective. Some website designers eliminate web navigation and other menus to minimize the number of distractions that can divert users’ attention away from on-screen postings.
- Headline, the hero image, and the supporting copy + content –
Take a look at the image above. You will notice that it has an excellent title, an engaging image for the hero, and effective language for the viewer that provides a quick description of the advantages of using this service. These components are the first thing visitors see, and they collaborate to convey a straightforward message that aligns with their expectations.
2. CTA (Call To Action) button
The page’s primary focus is the call to action provided in the section. The copy must be concise and precise, emphasizing essential features like free trials, helpful information, and an excellent web hosting experience. Color and contrast can keep behaviors off the screen.
3. Web hosting consumers need to have straightforward price information
They want to know how much they are paying and what they get for their money. Some sectors or industries can lie about rates, but hosting is very competitive, and it is necessary to be precise.
In an ideal scenario, you should incorporate a straightforward pricing matrix that shows the most cost-effective design for your landing page’s audience.
4. A good subhead with copy/content
An ideal landing page may have the parts discussed above; however, it goes one step further with the original subtitles and concise content that discusses the advantages of utilizing a web host.
For instance, “The support is outstanding,” “the cPanel interface is easy to use,” and “managed services are available” if included in the copy/content make a huge impact.
5. Solid testimonials and client experiences
Regarding social proof, people anticipate that you would assert that your hosting service is superior to your competitors’ services. This may be the case, but you require evidence because everyone claims the same thing.
On the other hand, one can leverage social evidence through consumer feedback, ratings, endorsements from third parties such as testimonials and awards, or links to resources such as blog posts and white papers that indicate competence.
Final Thoughts
Compared to straightforward product pages, landing pages incorporating the characteristics and components outlined in this article have a greater chance of success. It is for this reason that big brands adhere to the same formula. However, it would help if you were eager to incorporate some of your personality, particularly regarding the design, graphics, and copying.
One way your hosting company can impress and differentiate itself from the competition is through the creative use of its brand and marketing materials. After reading this, we hope that you have gained an understanding of how to create an ideal landing page for a reseller hosting firm and that you have enjoyed reading it. Please share any questions or concerns and keep reading other blogs!
