If you want to make your blog matter, you’re going to have to do three things that SEO can’t do for you – you’re going to have to be consistent, frequent, and able to produce quality content. Think about every blog and website you have ever bookmarked. There’s a reason you keep going there – it’s because whenever you do, there’s always something new and interesting to read.
Always having something to show your readers requires your site to be updated consistently and frequently with quality content.
Consistency
Consistency tells your devoted readership that when they arrive on a certain day that they can expect to have something to read. It doesn’t have to be the same kind of thing, like a newspaper column. What is important here is that if you say your site updates on Mondays, Wednesdays, and Fridays, it updates on those days. There are plenty of other sites that can and will take your readership away if you fail to give them what they want.
You don’t need to post at the speed of light — you just need to give people content when they expect it.
Frequency
While you don’t need to have fifteen posts a day, more is generally better. The more frequently you update your site, the more frequently people will come back — that means more hits, and if you’re monetizing your site, more money. If you’re doing this alone, you’ll probably only have the energy to update your site significantly thrice a week. If you’ve got a group working with you, plan out your posts. Spread them out throughout the week.
The problem with frequency is that it can become extremely difficult to keep up. However, the Internet is the sort of thing that rewards frequency. The more you put into it, the more you can potentially get out of it.
Quality
However it is important to take into account that consistency and frequency mean nothing if not combined with quality. A quality post or update is something that benefits the reader. It could be entertaining, informative, or both — the point is, it’s the sort of thing that interests your reader base. Low quality posts can keep people from coming back.
This is the most difficult aspect of the three and the one that will expose your character as a webmaster. However, of all the three, this is the most important. The higher the quality of your content, the more likely it is to be shared, which can drive more hits to your site. If you have to lower the frequency of your updates to increase the quality of your posts, do so. The trade off is worth it.
Search engine optimisation might be able to increase your search engine results page (SERP) standing, but only consistency, frequency, and quality will make sure that you keep your audience coming back. Keep these three concepts in mind and you’ll take your site as far as it can go.
To build and maintain a successful blog, follow these simple steps outlined above and you will surely start to see some positive results. To find out more about domain names and the various web hosting packages offered at Digital Pacific including WordPress hosting, give our friendly team a call on 1300 MY HOST.
